About Us
Vic’s Boutique is a thoughtfully curated shop rooted in intention, beauty, and fashion. What began as a beloved boutique founded by Heide Howard known as EarthyTreasuresSC has grown into a continuing story, one built on trust.
As Heide steps into a new chapter, her shop has been lovingly entrusted to the new owner Victoria Bustamante Purdy. This transition is both an honor and a responsibility. The heart of the shop remains unchanged: a commitment to offering quality, wearable art clothing and jewelry that feels grounded, timeless, and truly wearable.
Vic's Boutique curated collections reflect a lifestyle centered on comfort and intention. From easy, everyday clothing to jewelry with personal meaning, Vic believes what you wear should support how you feel. Natural textures, relaxed silhouettes, and delicious fabrics crafted with thoughtful details defines aesthetic, pieces designed to fit seamlessly into real life on real women.
Vic’s Boutique values connections between maker and wearer, past and present, beauty and purpose. Vic looks forward to continuing the original journey that was made with the same care, integrity, and earthy spirit that has always defined it.
Thank you for being here and for allowing Vic’s Boutique to be part of your everyday story by wearing the quality fabrics against your skin and feeling loved each time you wear a Vic's Boutique piece.
Mission & Vision
At Vic's Boutique, Vic's mission is to thoughtfully curate clothing and jewelry that support comfort, confidence, and intentional living. She is committed to offering timeless pieces crafted with care, honoring quality, authenticity, and the individuality of every customer. Through mindful selection and meaningful connections, Vic strives to make everyday style feel grounded and personal.
Vic's vision is to grow Vic's Boutique into a trusted destination for thoughtfully chosen fashionw, here beauty, comfort, and purpose coexist. Vic aspires to build a community rooted in appreciation for craftsmanship, sustainability, and personal expression, while carrying forward a legacy of care and integrity that Heide Howard entrusted with certainity to Vic.
